Connecting Your Website to Google Ads: A Guide for WordPress, Shopify, Weebly, and Squarespace

To leverage the full potential of Google Ads and ensure accurate conversion tracking, it’s crucial to connect your website to Google Ads properties. In this comprehensive guide, we will walk you through the process of both obtaining the necessary properties from Google Ads and integrating them into four popular platforms: WordPress, Shopify, Weebly, and Squarespace.

Step-by-Step Guide: Connecting Your Website to Google Ads:

1. Obtaining Google Ads Properties:

  1. Log in to your Google Ads account.
  2. Click on the “Tools & Settings” icon (wrench icon) in the top-right corner.
  3. Under “Measurement,” select “Conversions.”
  4. Click the “+” button to create a new conversion action.
  5. Choose the appropriate conversion action type (e.g., website, app, phone calls).
  6. Configure the conversion settings, such as name, value, and counting options.
  7. After configuration, you’ll be provided with a tracking code (global site tag) and other relevant information.

2. WordPress:

  1. Log in to your WordPress dashboard.
  2. Install and activate the “Google Site Kit” plugin.
  3. Follow the plugin’s setup instructions to connect your site to Google Analytics and Google Search Console.
  4. Once connected, go to the “Google AdSense” tab in the Site Kit settings.
  5. Click on “Connect More Services” and select “Google Ads.”
  6. Enter the conversion tracking code obtained from Google Ads.

3. Shopify:

  1. Log in to your Shopify admin panel.
  2. Go to “Online Store” > “Preferences.”
  3. Scroll down to the “Google Analytics” section and paste your Google Ads conversion tracking code in the “Additional Google Analytics JavaScript” box.
  4. Save your changes.

4. Weebly:

  1. Log in to your Weebly account.
  2. Go to “Settings” > “SEO.”
  3. Paste your Google Ads conversion tracking code in the “Footer Code” section.
  4. Save your changes.

5. Squarespace:

  1. Log in to your Squarespace account.
  2. Click on the “Settings” icon and choose “Advanced” > “Code Injection.”
  3. Paste your Google Ads conversion tracking code into the “Header” or “Footer” section, depending on Google’s recommendations.
  4. Save your changes.

Tips for Successful Integration:

  1. Verification and Testing: After integration, verify the setup in Google Ads and conduct test transactions to ensure accurate conversion tracking.
  2. Regular Maintenance: Whenever you update your website’s theme or structure, double-check and update tracking codes as necessary.
  3. Continuous Monitoring: Regularly monitor tracking performance and make adjustments as needed.
  4. Data Privacy Compliance: Ensure your tracking practices align with privacy regulations like GDPR and CCPA.

Conclusion: Connecting your website to Google Ads properties is essential for precise conversion tracking and optimizing ad campaigns effectively. By following the instructions to obtain properties from Google Ads and integrating them into platforms like WordPress, Shopify, Weebly, and Squarespace, you’ll empower your campaigns on these popular platforms.